march, 2020

24mar4:05 PMProduct Sprint – How Nike Broke the 2-Hour Marathon
4:05 PM Rockstar Insights: Sean McDowell, Former, Vice President of Design, Innovation & Sustainability, Converse, Nike

Event Details

We all face big challenges. It can be very difficult to innovate while reporting quarterly growth to investors. This session will focus on tools to identify and set big hairy audacious goals (BHAG) for the company. We will explore Nike’s strategy on what it took to break the 2 hour marathon.

Key Take-Aways:

  • Insight on identifying BHAG’s that are measurable and meaningful to your business
  • Framework to align your team towards a single same goal, so that every little decision adds up to a larger vision
  • Best practices for rapidly prototyping while using data and science to drive tangible results


(Tuesday) 4:05 PM

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