march, 2020

24mar5:05 PMSuccess Story – From Concept to Commercialization5:05 PM Rockstar Insights: Alp Basol, Director, Strategy & Innovation, AT&T

Event Details

This session will outline the end to end journey from concept to commercialization ensuring that products remain relevant throughout the life cycle. Sharing how the product funding models can support flexibility to pivot based on market demands.

Key Take-Aways:

  • Blueprint to setting up the right framework for identifying, defining and developing customer driven products
  • Insight on decision points and metrics
  • Fresh perspective to determine the roadmap to relevant, viable and feasible products and services

Rockstar Insights

Alp Basol, Director, Strategy & Innovation, AT&T

Speaker Link


(Tuesday) 5:05 PM


New Product Innovation & Development
7550 IH 10 West, Suite 400
San Antonio, TX 78229-5616


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