Driving success in the current economy requires an understanding of market trends and how customers are evolving. Companies that adopt a culture of customer-centric innovation see greater adoption, customer engagement, and ultimately increased revenue.

Key Take-Aways:

• Fresh perspectives on the fundamental difference between the customer and the buyer, including why customer-focused teams are critical to strong engagement and revenue success
• Examples of the balance between customer needs and business outcomes
• Framework for ways to process customer feedback at scale
• Best practices for identifying and implementing customer expectations and ways to integrate them into your current business strategy