march, 2020

23mar8:30 AMInnovation Workshop 2 - Accelerating the Pace of Product Innovation Through Customer Co-CreationInnovation Workshop Begins8:30 AM Workshop Leader: Alp Basol, Director, Strategy & Innovation, AT&T

Event Details

Before we begin to accelerate the pace of product innovation, we need to first understand our users and customers. In this interactive workshop we will explore the role of the customer’s experience and the importance of the customer journey as it connects to product innovation.

Key Take-Aways:

  • Framework for customer journey mapping
  • Tools for identifying and defining the customer’s needs and wants through Lean Canvas
  • Action items to manage your budget and product launch schedule

Workshop Leader

Alp Basol, Director, Strategy & Innovation, AT&T

Speaker Link


(Monday) 8:30 AM


New Product Innovation & Development
7550 IH 10 West, Suite 400
San Antonio, TX 78229-5616


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