march, 2020

24mar11:45 AMINTERACTIVE – Design and Strategy: Driving Growth Through Customer Focus
11:45 AM Fab Facilitator: Jenna Dover, Senior Consultant, Growth Implementation Solutions, Frost & Sullivan

Fab Facilitator

Jenna Dover, Senior Consultant, Growth Implementation Solutions, Frost & Sullivan

Jenna Dover, Senior Consultant, Growth Implementation Solutions (GIS), Irvine, CA

Speaker Link

Event Details

Apple. Pepsi. Nike. Procter & Gamble. SAP.
Over the last 15 years, each one has outperformed competitors thanks to exceptional design because for leading firms innovation is not just a mixture of engineering, products, and marketing. It is customer-centric, user-experience-focused, and most importantly, design-driven.

In this interactive session, participants will work together to determine what aspects of design thinking are most important to product strategy, how to test it, determining design function and are most important to create an entire product strategy.

Key Take-Aways:

  • Insight on how the customer drives design & strategy
  • Framework to marry design and engineering innovation
  • Examples of how to reconcile wide acceptability and narrow customer focus

Time

(Tuesday) 11:45 AM

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