march, 2021

22mar11:45 AMInteractive – Design and Strategy: Driving Growth Through Customer FocusCONCURRENT SESSIONS | Choose one11:45 AM Fab Facilitator: Jared Graham, Senior Management Consultant & Market Strategist, Frost & Sullivan

Event Details

Apple. Pepsi. Nike. Procter & Gamble. SAP.
Over the last 15 years, each one has outperformed competitors thanks to exceptional design because for leading firms innovation is not just a mixture of engineering, products, and marketing. It is customer-centric, user-experience-focused, and most importantly, design-driven.

In this interactive session, participants will work together to determine what aspects of design thinking are most important to product strategy, how to test it, determining design function and are most important to create an entire product strategy.

Key Take-Aways:

  • Insight on how the customer drives design & strategy
  • Framework to marry design and engineering innovation
  • Examples of how to reconcile wide acceptability and narrow customer focus

Fab Facilitator

Jared Graham, Senior Management Consultant & Market Strategist, Frost & Sullivan

Speaker Link

Time

(Monday) 11:45 AM

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